Banks are closing more and more of their branches. At the end of 2011, there were still 2,654 bank branches, but this number had fallen to 726 by the end of 2021. This means being able to ask a bank employee for assistance to make a payments is gradually becoming a thing of the past.
Moreover, the major Dutch banks no longer provide the option of withdrawing cash at the counter, and fewer and fewer shops let their customers withdraw cash when making purchases. All in all, customers increasingly have to travel greater distances to withdraw cash or to speak to someone from their bank at a branch to get help.
Mobile banking app challenges
While many customers greatly benefit from using mobile banking apps, specific groups in society struggle with them. For example, some people do not understand the texts in the app because they do not understand all the words or are not proficient in the Dutch language. In addition, there are visually impaired people who cannot read the text very well because the characters are too small for them. Often, they are afraid of making mistakes and losing money as a result. There are also people who cannot perform the necessary actions on their smartphone due to their limited hand function.
A customer with limited hand function recounts: “The screen on a phone is much too small to read things properly, and the keys are too small to get everything right at once. Before you know it, something goes wrong and, if you’re unlucky, you lose your money. My hands don’t work well anymore because of rheumatism. I have enough difficulty sending a WhatsApp message, let alone entering numbers to do my banking.”
The speech function in mobile banking cannot handle the large amount of information and (possibly unnecessary) advertising in some mobile banking apps; everything is read aloud, making it difficult for severely visually impaired and blind users to retrieve the relevant information.
Some customers learn the sequence of actions to be performed by heart, but run into problems if the app design changes.
For physically disabled people and those who have difficulty with the Dutch language the time available to complete an action is often too short. They typically cannot complete an action within the time limit and then need to start all over again.
Someone with a visual impairment said: “The banking app is reasonably accessible. But if you take too long, you’re logged out and have to log in again, which takes a lot of time. It should be possible to rewind the reader and then you should be able to enter data at the same time. Because when the time is up, I’m logged out. I have to log in again on average four to six times because of that time limit.”
Current solutions
Banks acknowledge their customers' problems and have come up with different forms of support. For instance, some banks provide face-to-face home assistance or group classes in handling the digital payments environment.
There are financial care coaches and advisers who visit customers, as well as service points where customers can go for support with physical or online banking. Also, for some time now special aids for visually impaired customers have been available, such as talking login devices with large keys. The same applies to applications for speech and voice recognition for people who have low literacy, who are blind or (severely) visually impaired and people with limited hand function.
Share of interviewees stating a willingness to use various solutions